DNA
RAD!DNA is our three specialty areas that deliver our Mission Driven Design methodology. Always being available to show work in progress and giving everyone a voice. Think of us as your own special forces design team.
RATIONAL REASONING
ACTIONABLE ANALYSIS
DIRECTIONAL DESIGN
See how that spells RAD? We’re pretty into that. Our focus is always to create impactful and delightful outcomes, which will drive the activities and timelines for the mission at hand. This way, we all know what we’re working toward, and we stay in line with the mission without veering off track. And of course, transparency is key—our research and outputs require it.
Next, we go in-depth about our three specialty areas highlighted above. There will be a quiz at the end! (Just kidding, there won’t be.)
Rational Reasoning is our discovery process.
Traditional agencies tend to employ a one-size-fits-all approach
As in, they do the same thing for every client. At Radical, we start with seeking a thorough understanding of your problem. Because every problem is different, our initial actions focus on analyzing your current pain points.
We might shadow your employees to learn how you operate. We may choose to observe your customers to grasp their habits. Whatever the method, we aim to explore and blend in, all stealth-like. We seek to discover your current state of research, understand your business model, and begin to develop insights into how we can best help you approach the next phase of our actionable RAD process.
Actionable Analysis is our post-discovery translation process.
This is typically where we see organizations get stuck.
Once research is complete, organizations often remain unclear as to what happens next. The Actionable Analysis phase is what we do best—we thrive when it comes to synthesizing information and creating actionable plans.
It’s not based on how many people we interview about your current product, experience, or service. It’s based on our ability to spot trends in your industry, understand your desires, and create an execution strategy tailored to achieve your specific goal—this is truly our sweet spot.
We believe human insights fuel innovative ideas. Realizing the idea is even more important. This is what makes us Radical.
Directional Design is where we put pen to paper.
Don’t worry, that doesn’t mean long, drawn-out presentations.
It’s about getting ideas quickly into a prototyping tool to frame our conversation. This way we can react together in realtime, achieving a super-collaboration-dream-team sort of vibe.
Our commitment is to help your organization manage your design hypotheses and make sure everyone is working together as a whole to accomplish your design mission.
Ultimately, we’re all about working smart, challenging the details, and having fun. With that mindset, we strive to create clean, engaging, and inventive designs across the digital atmosphere and beyond. That’s what we try to do every day.
QUALITY MADE
Quality Made is what we do everyday with every project no matter how big or small. This mindset is embedded into everything we do. Here are some short snippets with insights, thinking, and design viewpoints.
More Radical Stuff
CHILDREN’S BOOK:
“Little Drew’s Big Idea” By Radical Design Co.
Follow the creative journey of Little Drew to discover the true meaning of Mission Driven Design with the help of the Radicals along the way.
WORKSHOPS:
Lets run a 1-Day Design-Thinking Workshop together.
A designer led workshop full of creative driven activities specialized for you. We’ll jump in and tackle any problem or opportunity space needed, all while having an amazing time. There’s about a week worth of prep to outline your goals and review existing intel. Then we get to work to achieve the mission at hand.
CREATIVE FEEDBACK:
Can’t afford an in-house creative director? We got you covered.
We know this can be expensive so we created a monthly subscription that allows you to have access to a top-notch creative to provide feedback, critique, give advice, etc. to support whatever you have going on. We will review based of brand, consistency, design best practices, personal experience, and with your goals in mind.